Vitarich CEO Rocco Sarmiento joins panel discussion on digitalization


Vitarich CEO Rocco Sarmiento joins panel discussion on digitalization

October 25, 2022– Vitarich Corporation (PSE: VITA) President and CEO Rocco Sarmiento served as a panelist at the 17th Philippine Summit hosted by The Asset on October 24, 2022 at the Grand Hyatt Manila.

The session on the topic “driving the digital agenda” discussed perspectives on digitalization and how it is supporting inclusive growth for micro, small, and medium enterprises (MSMEs).

Mr. Sarmiento highlighted the significant role of technology and digitalization in navigating the pandemic and towards achieving food security and self-sufficiency. He shared some of the strategies that VITA adopted including digitization of processes and workflows, improvements in enterprise resource planning and cybersecurity, and the use of digital technologies such as payment systems, channels to access consumers, social media, as well as tools for internal and external communications. He also talked about the acceptance and adoption of mobile applications by farmers, and the opportunities that improved infrastructure and internet connectivity can bring in farm management and food supply chain optimization.

The annual Philippine forum is the longest-running event hosted by an international investment platform in Manila. The event gathers regulators, investors, industry leaders, and innovators to discuss experiences, opportunities, trends, and challenges in the Philippines. This year’s summit, titled “Mobilizing investments, accelerating growth”, included keynote speakers such as Department of Finance Secretary Benjamin Diokno and Bangko Sentral Ng Pilipinas (BSP) Governor Felipe Medalla. Other panelists featured were BSP deputy governor Mamerto Tangonan; IFC country manager Jean-Marc Arbogast; Kickstart Ventures co-founder and president Minette Navarrete; and UnionBank head of blockchain and application programming interface Catherine Casas.

For more information on the event, visit


About Vitarich Corporation

Vitarich Corporation (PSE: VITA) is a leading poultry integrator and manufacturer of animal feeds and food products in the Philippines. Certified to international standards for sanitation, food safety, and quality, VITA operates in three primary industry segments: feeds, food, and farms—forging livelihood and nourishing lives. For more information, visit or contact