Mission, Vision and Core Values



  • To continuously adopt new business development programs and technological advancement that will enhance quality of products and services
  • To empower employees and customers by imparting knowledge and innovations in the agribusiness
  • To provide comprehensive solutions through products and services in raising the standard of the Philippine agribusiness industry
  • To build partnership with our suppliers and customers to achieve long term profitability and sustainability and increase shareholder’s value


Vitarich will continue being the pioneer, agribusiness partner, and innovator in the feeds industry and will be the backbone of every Filipino farmer’s success by providing the best solutions through its products and services.

Core Values


Leadership with Integrity

Care for Others