Business Profile

Founded in 1950 by the Sarmiento brothers - Feliciano, Lorenzo and Pablo - Vitarich underwent phenomenal expansion until it grew to become one of the Philippines' leading integrators. Today, we operate a number of production facilities throughout the country, including feed mills, hatcheries and dressing plants.

Given our vision to serve our customers with effective technical and marketing support, it is not surprising that we dedicate substantial resources to the research and development of production process improvements and product value enhancement. The establishment of our Research Center, which is the first of its kind in the Philippines, is solid proof of our desire to constantly enhance the quality of our products such as live and dressed chicken, animal and aqua feeds, day-old chicks, and animal health products.

As an integrated poultry producer, we oversee every aspect of the poultry production process from hatching and breeding to processing to sales.


Vitarich is engaged in the feed and livestock operations in plants located throughout the Philippines. We produce hog, poultry, aqua, and other specialty feed requirements for our livestock operations. We formulate, produce, store, and market our feed which come in mash, pellet, crumble, and extruded forms. The product line consists of broiler, layer, hog, aqua, and other specialty feeds. We sell our animal and aqua feeds to distributors, dealers, and end users. Our livestock operations involve everything from breeding and growing to marketing of animals.